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Generative AI has recently garnered significant attention, yet many individuals possess only a superficial understanding of the technology, as outlined by Professor Maxime Cohen in an open letter published in Le Devoir. Co-authored with Pierre Graff, Marie-Chantal Leduc, and Bertrand Milot, the letter emphasizes the necessity for businesses to enhance their comprehension of what AI can offer and what it cannot. The authors advocate for businesses to identify potential use cases relevant to their work environment and conduct experiments over a set period to grasp both AI's potential and associated risks.