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Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive. Fortunately, partners in higher education, government, and the private sector are able and willing to help local retailers leverage digital tools to reimagine their operations.聽