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In the past few years of the Covid pandemic, many people have left or lost their jobs and sought out new ones. Who has succeeded and who hasn鈥檛 depends not only on merit and ability, but on who you know鈥攚ord-of-mouth is one of the most common ways that people learn about and are encouraged to apply for jobs. And who you know typically reflects your gender, race, and other influential differences that in policy terms are markers of diversity. Examining the role gender plays in job recruitment and hiring can lead to a more diverse workforce that benefits both organizations and society.

On the , Desautels Faculty of Management Professor Brian Rubineau discusses new research that shows how gender is a factor in word-of-mouth recruiting, as well as in who applies for the job in the first place and who reapplies after they鈥檝e been rejected. Some of his findings surprised him.

鈥淥n the one hand, more word-of-mouth recruitment was generating more integration, was desegregating the workforce,鈥� says Rubineau. 鈥淏ut we were finding the strongest effects at the lowest levels of an organization. And thus the least strong effects at the highest levels of the organization. We were finding that to some extent the processes were still recreating a glass-ceiling phenomenon where women appear to have more barriers as they went to higher levels in the organization.鈥�

The research findings show that gender differences contribute to women鈥檚 underrepresentation in certain industry sectors and at certain levels of an organization. Word-of-mouth recruitment can help promote diversity in organizations鈥攊f employees who are members of under-represented groups share job information in their social circles鈥攂ut even so, the benefits of word-of-mouth are unequal across levels of the organization, with lower levels benefiting most from organizational diversity. Rubineau鈥檚 research also finds that gender differences in job reapplication are an important mechanism of gender segregation, but not in all contexts: when the rejection rates for a position are higher, gender differences in who reapplies increase, meaning that fewer women reapply.

For more insights on diversity, equity, and inclusion in job recruitment, .

Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of 看片视频 University鈥檚 Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.