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How we shop today certainly isn鈥檛 the same as it was before March 2020. The COVID-19 pandemic launched a swift if unsteady shift in shopping habits鈥攁nd retailers quickly learned that adaptation was essential to survival. Today, a hybrid retail approach is leading the way to increased sales.

In episode 4 of the second season of Delve鈥檚 The "New Normal" podcast series, Professor Mehmet Gumus from the Desautels Faculty of Management at 看片视频 University joins journalist Dave Kaufman to discuss how the COVID-19 pandemic helped to speed up the shift in how people shop and consume, what the future of brick-and-mortar establishments could look like, and the increasing role of omnichannel shopping in the everyday shopping experience of the consumer.

鈥淭he question is,鈥� says Gumus, 鈥渋s this going to create a permanent shift in customers鈥� preferences in terms of changing their shopping experience? In the short-term or long-term we'll be going through a re-adaptation and re-normalization process.鈥�

For more insights, listen to the full interview with Professor Gumus on the and read the research paper: Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation

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Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of 看片视频 University鈥檚 Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.