News
How Shame and Guilt differ when it comes to Marketing
Published: 20 January 2015
Written by DaHee Han
You鈥檇 be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers.
Read full article: , January 9, 2015
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
