Scientific Evidence Production and Specialty Drug Diffusion
Authors:聽Demetrios Vakratsas and Wei-Lin Wang
Publication: Journal of Marketing, Forthcoming,聽first published online as EXPRESS: May 9, 2023
Desautels鈥� event highlights innovative research and recognizes scholars
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.聽
Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.
The Impact of Advertising Creative Strategy on Advertising Elasticity
Authors: Filippo Dall'Olio and Demetrios Vakratsas
Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022
Abstract:
The Dual Impact of Product Line Length on Consumer Choice
Jalape帽o cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people鈥檚 appetites 鈥� and the chances are pretty good that everyone鈥檚 local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?
Synergistic, Antagonistic, and Asymmetric Media Interactions
Authors:聽Ceren Kolsarici, and Demetrios Vakratsas
Publication: Journal of Advertising, Vol. 47, No. 3, 2018
Protecting positioning innovations: the emergence of non-traditional trademark registrations
Authors:聽S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov
Publication: Marketing Letters, Vol. 29, No. 3, September 2018
2017 SSHRC Connection Grant
Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled 鈥淓mpirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions鈥�.
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
Authors:聽Kolsarici, C. and聽Vakratsas, D.
Publication: Management Science聽
Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models
Authors: Ceren聽Kolsarici and Demetrios Vakratsas
Publication:聽Management Science
Abstract:
