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The Jean-Martin Fortier phenomenon

Published: 7 August 2024

In a recent article, into small-scale farm enthusiast, author, and star of the popular seriesLes fermiers Jean-Martin Fortier (BA'02). This "rock-star" of organic microfarming in Quebec is highly regarded by many, though some have raised concerns that his presentation of the business as profitable and accessible to all is overly optimistic.

“He has generated enthusiasm, but also a reflection on agriculture,” agronomist and economist Pascal Thériault, director of the Farm Management and Technology Program at ƬƵ, told . “And what he proposes—short-circuit [direct-to-customer] sales, minimal use of resources on the farm, local consumption—makes a lot of sense from an environmental point of view. His model is part of the solution.”

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