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Overview
CMRK : Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
Terms: Winter 2014
Instructors: Gniwisch, Pinny (Winter)
Corequisite: CMRK 200