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Program Requirements
Le domaine de la gestion des relations publiques et des communications a grandement chang茅 ces derni猫res ann茅es. La technologie num茅rique (y compris les m茅dias sociaux) transforme la fa莽on de communiquer des organisations et du grand public. Les entreprises commerciales mieux sensibilis茅es 脿 leur responsabilit茅 envers la soci茅t茅 et envers les parties prenantes sentent le besoin, comme les organismes sans but lucratif, d鈥櫭猼re conseill茅es par des sp茅cialistes bien form茅s en communications. Le programme est constamment mis 脿 jour afin d鈥檌nt茅grer les pratiques exemplaires du domaine. Les 茅tudiants ont l鈥檕ccasion d鈥櫭ヽhanger 脿 propos de situations r茅elles et 茅volutives directement avec des professionnels du milieu.
Cours obligatoires (24 unit茅s)
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CPRL 214 Applied Public Relations Methods 1 (3 unit茅s)
Vue d'ensemble
Relations publiques : Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
Terms: Automne 2016, Hiver 2017
Instructors: Andrews, Richard (Fall) Andrews, Richard (Winter)
Corequisite: CPRL 223
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CPRL 223 Basics of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Terms: Automne 2016, Hiver 2017
Instructors: Durocher, Andre (Fall) Durocher, Andre (Winter)
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CPRL 224 Applied Public Relations Methods 2 (3 unit茅s)
Vue d'ensemble
Relations publiques : Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
Terms: Automne 2016, Hiver 2017
Instructors: Fortier, Louis; Van Der Meer, Carolyne (Fall) Van Der Meer, Carolyne; Fortier, Louis (Winter)
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CPRL 225 Social and Traditional Media Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Terms: Hiver 2017
Instructors: Durocher, Andre (Winter)
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CPRL 226 Corporate Communications (3 unit茅s)
Vue d'ensemble
Relations publiques : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Terms: Hiver 2017
Instructors: Pickering, Victoria (Winter)
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CPRL 227 Internal Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Terms: Automne 2016
Instructors: Pitts, Charles (Fall)
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CPRL 321 PR Issues Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Terms: Hiver 2017
Instructors: Gibbs, Howard; Van Der Meer, Carolyne (Winter)
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CPRL 322 Cases in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Creighton, Jennifer (Fall) Creighton, Jennifer (Winter) Creighton, Jennifer (Summer)
Cours compl茅mentaires (6 unit茅s)
6 unit茅s parmi les cours suivants :
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CGMG 210 Fundamentals of Project Management (3 unit茅s)
Vue d'ensemble
Gestion g茅n茅rale : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Farha, Shadi (Fall) Chasse, Andrew; Lapointe, Deirdre (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the third lecture day.
**Although this course follows a Saturday lecture pattern, there will be a final exam on Friday, July 21, 2017.
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CPRL 220 Fundamentals of Fund-Raising (3 unit茅s)
Vue d'ensemble
Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: 脡t茅 2017
Instructors: Lynch, Shaun (Summer)
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CPRL 228 Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Terms: Automne 2016
Instructors: Lefebvre, Michel (Fall)
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MGCR 222 Introduction to Organizational Behaviour (3 unit茅s)
Vue d'ensemble
Tronc commun de gestion : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Reyt, Jean-Nicolas; Jaeger, Alfred M; Song, Young Ho; Westgate, Chantal; Pitts, Charles (Fall) Westgate, Chantal; Banerjee, Mallika; Sylvain, Nathalie-Michele; Pitts, Charles (Winter) Song, Young Ho; Westgate, Chantal (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
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MGCR 352 Principles of Marketing (3 unit茅s)
Vue d'ensemble
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Sarigollu, Emine; Han, DaHee; Dotzel, Thomas; Cyrius, Fabienne; Dellar, Mary (Fall) Yang, Nathan; Dotzel, Thomas; Lu, Yi; Dellar, Mary; Cyrius, Fabienne (Winter) Dall'Olio, Filippo; Delorme, Bruno (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
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MGCR 360 Social Context of Business (3 unit茅s)
Vue d'ensemble
Tronc commun de gestion : This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: David, Robert James; Addy, Nii Antiaye; Holmgren, Lindsay (Fall) Holmgren, Lindsay; Mantere, Saku; Avidan, Miron; Foster, Simin; Ethier, Stephane (Winter) Whelan, Glen (Summer)
School of Continuing Studies—2016-2017 (last updated ao没. 26, 2016) (disclaimer)