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Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMIS 530 Digital Analytics and Targeting (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Technology & Innovation (School of Continuing Studies)

Overview

Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

Terms: Fall 2023

Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

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