Retail Creative Collab x Nespresso Finals
On February 26th, we hosted the finals of our inaugural
Retail Creative Collab x Nespresso!
BCom student teams, representing ¿´Æ¬ÊÓƵ University’s Desautels Faculty of Management, showcased their innovative and creative ideas to help Nespresso attract the student customer segment to the Nespresso brand.
We are thrilled to announce that Baptiste, Hector, and Marianne won the grand prize of $5,000 powered by Nespresso!
We would also like to congratulate:
- 2nd place + $2,500 prize winning team:
Dalia, Matthew, Olivia, and Tara - 3rd place + $1,500 prize winning team:
Dennings, Tian, and Xuechen
Ìý
- 4th place + $750 prize winning team:
Faye, Huachen, Lindsey, and Qinyi - 5th place + $750 prize winning team:
Marc, Megan, and Nazzeha
Ìý
We would like to especially recognize the Nespresso mentors — Sophie, Sarah, François, Carla, and Marig — who met regularly with each finalist team and provided them with invaluable insights and guidance.
A special thank you to the Nespresso judgesÌý— Anne-Valérie Guidollet, Fred Pasquier, Valérie Landreville, and Sarah-Laura Wagner — for their involvement in selecting the winners.
Thank you to the Bensadoun School of Retail Management team for their creativity with developing this inaugural student competition and dedication to experiential learning.