Stage:Ìý³Õ²¹±ô¾±»å²¹³Ù¾±´Ç²Ô
Industry: Industry-agnostic
Key learnings
- Creating and articulating the value of your market offering
- Crafting your marketing strategy for customer/user acquisition
- Crafting a financial model for establishing a sustainable startup
- Understanding business structures and steps of incorporation
- Creating and delivering an effective pitch presentation
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Program format
- Bootcamp: January 28Ìý– March 25, 2025
- Time: Tuesdays, 6:00ÌýPM – 8:00ÌýPM
- Cup Competition
- Semi-finals: Apr 07 - 11,Ìý2025
- Finals and awards ceremony: May 1, 2025
Hybrid program: Sessions are in-person at the Dobson Centre with a virtual option to accommodate our global network.Ìý
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Who is this program for?
We welcome teams with:
- at least one ¿´Æ¬ÊÓƵ affiliated co-founder e.g., student, faculty, staff or alumni (graduated within the last 10 years).
- multi-disciplinary professionals (including learners or graduates) working on a prototype or/and have a functional business, iterating a business plan, preparing to launch/incorporate your startup.
- one technical co-founder, and can build your business upon a technology, science, or idea that is significantly or radically disruptive.
- commitment to attend all the workshops and executing the project work (required to maintain your participation in the program).
Awards & Prizes
- National Bank Awards
- Mastercard Foundation-Dobson Startup Award
- Murdoch Family Initiative Award
- The Steven Pal Family Award
- The ¿´Æ¬ÊÓƵ Engine Prize
- Avmor Prize for Social Responsibility
- AquaAction Dobson Freshwater Innovation Award
- Ferrari and Cuggy Families Prize for Breakthrough Founders
National Bank Awards
The ¿´Æ¬ÊÓƵ Dobson Cup Competition Powered by National Bank is an experiential learning opportunity that offers a once in a lifetime networking experience with world-class entrepreneurs and mentors. More than just a pitch session, finalists across all tracks are competing for just over $200,000 in funding.
Powered by National Bank, $160,000 in prizes distributed across all four tracks:
- 1st Place - Four (4) prizes of $20,000
- 2nd Place -Four (4) prizes of $12,000
- 3rd Place - Four (4) prizes of $8,000
Mastercard Foundation-Dobson Startup Award
Established under the Mastercard Foundation Scholars Program at ¿´Æ¬ÊÓƵ University the MCF-Dobson Startup Awards supports ventures competing in the ¿´Æ¬ÊÓƵ Dobson Cup Competition. The awards will be offered to viable, sustainable, and scalable ventures and community projects that create economic opportunities for others. Valued at a total of $17,000, this award will be given to two deserving teams competing in this year’s startup competition, who demonstrate innovative ideas in the areas of entrepreneurship. The award will be divided as follows:
- 1st Place MCF-Dobson - $10,000
- 2nd Place MCF-Dobson - $7,000
Murdoch Family Initiative Award
Established by Neil Murdoch (BCom’81) and Gisele Murdoch to help support undergraduate students in the Desautels Faculty of Management to take the initiative to gain practical experience during their studies and to encourage students to be creative and entrepreneurial. The award will be for a student, in good academic standing, who has demonstrated entrepreneurial talent and initiative and is involved in an entrepreneurial venture. Preference for the award will be given to students entering U2 or U3. Students will apply for the award by submitting business plans to the ¿´Æ¬ÊÓƵ Dobson Centre for Entrepreneurship. The award will be given to the student whose plan is judged worthy of support as determined by the Director of the ¿´Æ¬ÊÓƵ Dobson Centre for Entrepreneurship. It is understood that the process and method for selection is currently the ¿´Æ¬ÊÓƵ Dobson Cup Competition, which already has a committee of independent judges.
Amount: $5,000
The Steven Pal Family Award
Established in 2020 by Steven Pal (BSc’79, MBA’81) to encourage students enrolled in the Desautels Faculty of Management’s Dobson Cup Competition to be creative and entrepreneurial. The Award will be for an undergraduate or graduate student who has demonstrated entrepreneurial talent and initiative, and is involved in an entrepreneurial venture. Students apply through the Dobson Centre for Entrepreneurship.
Amount: $5,000
The ¿´Æ¬ÊÓƵ Engine Prize
The ¿´Æ¬ÊÓƵ Engine Prize supports a technologically based venture competing in the final round of the ¿´Æ¬ÊÓƵ Dobson Cup competition. To be eligible for the ¿´Æ¬ÊÓƵ Engine Prize in the ¿´Æ¬ÊÓƵ Dobson Cup, at least one team member must be a current full-time student or professor in ¿´Æ¬ÊÓƵ’s Faculty of Engineering and the venture must be technologically based. Teams competing for this prize must pitch to the ¿´Æ¬ÊÓƵ Engine team. The prize is only awarded if more than one team makes the final round and they rate above adequate in their final pitch and venture evaluation by the ¿´Æ¬ÊÓƵ Engine team.
Amount: $2,500
Avmor Prize for Social Responsibility
Established in 2003 through the generosity of Mr. Avrum Morrow for an outstanding undergraduate student, or group of students, who focus(es) their efforts on social responsibility. Awarded to (a) winning team(s), composed of students, of the Dobson Cup Competition or similar ¿´Æ¬ÊÓƵ Dobson Centre for Entrepreneurship initiatives. Awarded by the ¿´Æ¬ÊÓƵ Dobson Centre for Entrepreneurship at the Desautels Faculty of Management at ¿´Æ¬ÊÓƵ
Amount: $1,900
AquaAction Dobson Freshwater Innovation Award
The AquaAction Freshwater Innovation Award supports ventures competing in the ¿´Æ¬ÊÓƵ Dobson Cup Competition. This award recognizes and supports the most innovative startups developing groundbreaking technologies for the preservation and enhancement of freshwater resources in water-strained economies. Valued at $10,000, two winning teams, receiving $5,000 each, will have demonstrated exceptional innovation in creating technologies with the potential to significantly improve the management of freshwater in an economic setting. Alongside the financial prize, awardees will benefit from expert mentorship and access to a network of investors passionate about supporting advancements in environmental sustainability.
Amount: two awards of $5,000
Ferrari and Cuggy Families Prize for Breakthrough Founders
Established in 2024 by GoodFood founders, Neil Cuggy (BCom’2010) and Jonathan Ferrari (BCom’2010), to encourage individuals enrolled in the Desautels Faculty of Management Dobson Centre for Entrepreneurship programs to be creative and entrepreneurial. The Prize will be for one team that has demonstrated entrepreneurial talent and initiative.
Amount: $10,000
Have questions about the program?
Email us at dobson.mgmt [at] mcgill.ca for more information.
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