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The Marketing Concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships.
For more information, see Master of Business Administration (M.B.A.); Management (Non-Thesis) — Marketing (51 credits).
Desautels Faculty of Management—2011-2012 (last updated Aug. 11, 2011) (disclaimer)