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Domains and URLs for ƬƵ websites

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“A rose by any other name would smell as sweet,”but what about domain names?

ƬƵ’s branded domain name, mcgill.ca, implies authenticity and reliability. It’s something that visitors from around the world can trust when they’re applying for their education or for work, seeking information and news about the institution, or just checking up on events and important dates. This is why ƬƵ manages its domain, the use of the name ƬƵ in other domains, and URLs carefully. Here are a few things you should know...

What's in a name?

Approval must be obtained from the appropriate authorities when registering a new domain name or requesting a new URL that includes 'mcgill.' This is required due to impacts on ƬƵ's brand and reputation as well as costs and resource requirements.

ƬƵ's brand and reputation

Domains are an important part of our online brand. Visitors who arrive on a site with a domain name or URL that includes 'mcgill' (for example, , , or mcgillathletics.ca) expect they are visiting an official ƬƵ website that complies with our standards, and policies. However, ƬƵ also allows some non-official, but associated groups, such as student organizations and special outreach projects, to use ƬƵ’s name in the URL.

Although exceptions exist, we strongly encourage official ƬƵ websites to use the ƬƵ.ca domain. This means their URL takes one of the following formats:

  • mcgill.ca/sitename (normally reserved for ƬƵ's Web Management System (WMS) websites)
  • sitename.extension.mcgill.ca (common extensions include "lab," "research," and "conference")

The ƬƵ.ca domain belongs exclusively to ƬƵ, so using the domain allows web users to see that a site is legitimately operated by the University. It also simplifies oversight of the URL and makes it easier to access supporting services within ƬƵ IT.

Anyone can buy a URL that includes the ƬƵ name (for example, mymcgillsite.com), including scammers. We strongly discourage use of purchased URLs for official websites and applications.

Costs and resources

The maintenance of ƬƵ subdomains results in ongoing expense and effort. Each subdomain requires a security certificate which must be renewed on an annual basis.

To minimize cost and use our resources efficiently, we prioritize URLs which:

  • Use the ƬƵ.ca/sitename format (where possible), or
  • Fit under an existing subdomain (for example, sitename.lab.mcgill.ca)

Use of existing subdomains can also allow for clearer human-readable URLs, because the subdomain adds context to the URL. For example, sport.lab.mcgill.ca is a more informative URL than sport.mcgill.ca.

However, each URL request is evaluated individually to ensure that the final URL meets each site's audience needs and technical constraints.


Obtaining approval for new domain names or URLs

Submit a request for a website with a standard and/or approved domain name or URL

For standard domain names and URLs (sites on ƬƵ-managed web platforms, such as WMS websites, and virtual host websites like juncker.lab.mcgill.ca), approval must be obtained from IT Services' Web Service Group. for a new site on one of these platforms will initiate the approval process.

Submit a request for approval of a non-standard domain name or URL

Approval for all non-standard domain names that include the word ƬƵ (for example, mcgillathletics.ca*) must be obtained from Communications and Institutional Relations (CIR). Departments and individuals are responsible for web.communications [at] mcgill.ca (subject: Request%20concerning%20a%20ƬƵ%20domain%20or%20URL) (contacting CIR) to request approval before moving forward with registering new domain names.

* We usually discourage using this type of domain name because anyone could register a domain like “mymcgillsite.com” and use it to claim to be a legitimate ƬƵ entity. If we allow this practice, we make it hard for to users to distinguish legitimate sites from phishing schemes.


Things to consider when choosing a new domain or URL

Here are a few important questions to ask when choosing your new domain or URL.

Is the domain name or URL already in use?

The first thing to check is whether the domain name or URL is already in use. You can do this by simply typing the domain name or URL into your browser.

Is the choice of URL too general?

Although the use of some URLs, e.g. may seem important for a special event or message organized by an individual unit, the URL implies that this site is a representative and inclusive 'welcome' from the entire institution. URLs that are general in nature are reserved for use by CIR and its partners. Any other URL must be a sub-directory and adjoined specifically to a unit or department URL, e.g. .

Are there any negative implications to consider?

Does your domain name or URL have any negative implications? For example, could the URL be misinterpreted or hard to remember? Consider whether the URL will be useful to its desired users and whether it will lend helpful connotations or context to the site.

Is the domain name or URL an appropriate reflection of your department's purview?

Consider the broad scope implied by your domain name or URL. Could it suggest a breadth of expertise beyond your department's purview? For example, a domain name like medical.research.mcgill.ca might seem like an appropriate choice for a research lab in the Faculty of Medicine, but this domain may imply to some that the site contains details about everything related to medical research at ƬƵ, which is likely not accurate.

Abbreviations, acronyms and jargon

In most cases, abbreviations and acronyms in URLs will not be accepted. This is because:

  • Users sometimes fail to connect an acronym with the department or service they are looking for. This makes the URL hard to remember and use. It also makes the URL less helpful when it appears alongside search results. This is of particular concern in situations involving people who are new to ƬƵ, e.g. newly admitted students, community partners, and members of the general public.
  • Acronyms are also hard to translate reliably. Differences between the English and French will make the URL harder to use and remember.
  • Abbreviations and acronyms may also have unintended negative associations, e.g. a connection to inappropriate slang, a pop culture reference, or a common text abbreviation. You can do an online search of your abbreviation or acronym to find out if there are any related associations to take into consideration.

For similar reasons, the use of jargon in URLs is also discouraged.

Under exceptional circumstances, URLs using abbreviations, acronyms or jargon may be considered. Complete the to request approval.

Exception granted for conference acronyms

If you are building a site for a conference with an established acronym, that acronym may be allowed in the URL with the following caveats:

  • The year the conference will take place must appear in the URL, e.g. abc2024.conference.mcgill.ca or mcgill.ca/abc2024
  • The website should only remain live for a limited length of time after the conference ends (maximum 2 years).

You must still complete the to request approval. Conference acronyms are still subject to approval, and may still be refused if the acronym could be problematic for the University. (For example, if use of the acronym in the URL could cause confusion for website visitors.)

When in doubt…

Sometimes the answer to what is appropriate or what can be approved isn’t obvious. Please feel free to reach out to web.communications [at] mcgill.ca (subject: Question%20concerning%20ƬƵ%20domain%20names%20and%20URLs) (Digital Communications (CIR)) with questions about the use of domain names and URLs.

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