You want to build a new website? You found out that something's wrong with your existing website? This toolkit will give you the right tools.

In the first place, here's an overview of the content creation process followed by this guide and the steps we recommend you to follow:

(Nichols & Chesnut, 2014, p. 127)

Can't see this image? Here's a text version.

If you haven't already done it, we strongly recommend that you start with an audit of your website/needs to build the business case your project.

• Why you need an audit

Next, you can start working on your content according to your audit's results!

• Core content strategy
• How to hit a HOME RUN
• How to create personas
• Write for the web
• Writing checklist
• Content positioning
• Limit design, images and colours

References

聽by Donald Chesnut and Kevin Nichols