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Developing Impactful Marketing Assets to Enhance Visibility

Desautels Faculty of Management, 看片视频 UniversityRuihong Li

Current Role: Content Developer

Current Degree: Master of Management in Retailing, Y1, Desautels Faculty of Management, 看片视频 University

DSL Specialty: Knowledge Dissemination

Aspirations (Role & Industry): Marketing Manager in CPG & Fashion industry

Skills & Interests: Branding, Trade Marketing, Event Marketing, PR Communication, Project Management, Cardio Dance

Contact:

Why I joined the Lab

During my admission interview for the MMR program, Professor Mookerjee introduced me to the DataSphere Lab, which offers cutting-edge data solutions and fosters collaboration between students, faculty, and industry professionals. The idea of contributing to a space where insights and practice intersect left a strong impression on me. I am truly honored to join the team to help amplify the Lab鈥檚 impact. With experience in branding, marketing, and PR communication in the retail industry, I do hope to apply my strategic and hands-on skills to contribute to this valuable and dynamic platform.

My role in the Lab

As a key member of the Marketing team, my role focuses on developing impactful marketing assets, including posters, presentations, and one-pagers, to effectively showcase the lab鈥檚 projects and innovations. I work on combining creative content development with promotional strategies to enhance the Lab鈥檚 visibility, ensuring that our initiatives are effectively communicated to partners and stakeholders to foster collaboration while supporting the Lab鈥檚 long-term goals.

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